Job Overview:

As Product Marketing Manager, you will own outbound marketing of your product portfolio. You will work closely with the Product Manager to maximize product revenue growth. You will be responsible for product positioning, key benefits and brand language. You will work with eCommerce experts to establish online campaigns and be responsible for driving revenue growth via branding, lead generation, collateral development and product characterization. You must enjoy spending time in the market to understand customer pain points, and finding/communicating innovative solutions for the broader market.

You will work with Marketing Communications and Sales teams to define and implement go-to-market strategy; helping everyone understand the product positioning, key benefits, and target markets. You will also serve as the external evangelist for your product offering, supporting sales growth with presentations and demos for the direct sales channel and key customers.

KEY RESPONSIBILITIES:

• Define and manage the Marketing and Launch Plans
• Create and manage digital marketing programs that drive demand for our products
• Help mine customer data to identify opportunities to improve product awareness, cross-selling opportunities, and lead generation campaigns
• Develop and manage sales kits, including digital demos, pricing plans, marketing materials, competitive analysis and contracts Market analytics, including competitive analysis

REQUIREMENTS:

• 5+ years of software product marketing experience
• Broad technology experience; Information Security technology is a big plus
• Articulate and compelling written and oral presentation skills
• Proficiency with Web Analytics, Google Analytics preferred.
• Previous industry experience in digital marketing, email, social media and/or mobile is highly desirable.
• Demonstrated ability to meet or beat assigned targets and deadlines, and ability to make trade-offs and when needed to optimize outcomes when conditions change.